The National Fire Chiefs Council’s Be Water Aware campaign runs from 22nd – 28th April. Its aim is to raise awareness about the risk of accidental drowning and provide safety advice ahead of the warmer months when these incidents increase.
The latest statistics cover 2022 from the Water Incident Database reveal around 40% of people who accidentally drowned had no intention of entering the water. Slips, trips and falls were often the cause of these accidents.
Many people also underestimate the dangers of jumping into water or taking a dip to cool off especially those with limited experience of outdoor swimming. Unseen hazards and cold water shock can mean even strong swimmers get into trouble.
The campaign shares potentially lifesaving Float to Live advice if you find yourself in trouble in the water.
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